NEW:

Digital Marketing Bootcamp 2.0!

In 2024, the Digital Marketing Bootcamp program helped small business owners set measurable marketing goals and leverage SEO, social media, and technology to grow their businesses. This three-hour training program, brought to rural communities through a partnership between Mississippi SBDC, Alabama SBDC, and the University of Georgia SBDC, provided key strategies for understanding customers, optimizing websites, and mastering social media platforms like Facebook, Instagram, and LinkedIn.

Now, in 2025, we’re taking it to the next level with the Digital Marketing Bootcamp 2.0 — an AI-powered marketing clinic, featuring advisors trained by America’s SBDC AI U Program, to help businesses stay ahead in the digital landscape!

Part 1: Digital Marketing

This part of the program covers the fundamentals that you need to tell your story and connect with online audiences, from understanding your customers and mapping their buyers’ journey to mastering social media platforms like Facebook, Instagram, and LinkedIn. You’ll also learn how to design a website that is optimized for search engines and local audiences, along with other key strategies to build a powerful online presence.

Learn:

  • How to set marketing goals that make sense for your business

  • What motivates your target customers

  • How to compare yourself to your competition

  • Which social media platforms are right for your business

  • What to post on Facebook, Instagram, and LinkedIn

  • Website optimization strategies for visitors and search engines

  • How to get found on local internet searches

Part 2: AI-Powered Marketing Clinic

In part 2 of the Digital Marketing Bootcamp 2.0 program, we’re incorporating AI-driven marketing strategies into the program. Business counselors trained through the AI U program will present practical ways to integrate AI tools into your digital marketing efforts.

This includes:

  • Using AI for smarter content creation and social media strategy

  • Enhancing customer insights and market research with AI-driven data

  • Automating and optimizing ad campaigns for better results

  • Leveraging AI for personalized marketing and customer engagement

  • Whether you're new to digital marketing or looking for the latest tools to streamline your strategy, this new AI clinic will help you stay ahead in today’s digital landscape.

Upcoming Dates and Locations

We’re excited to bring the Digital Marketing Bootcamp 2.0 program to more locations across Mississippi in 2025! Dates and venues are still being finalized, so stay tuned for updates.

In the meantime, sign up for our email list to be the first to know when registration opens near you. Don’t miss your chance to gain the latest digital marketing and AI insights to grow your business!